It is a common misconception that search engine optimization is starting to become less important. Sure, sometimes ads end up getting promoted much stronger than organic content, but it is still important to rank high on the search engines. Placing on the first page often brings success for an online business with minimal effort. There are several areas of SEO you have to build a framework for and then maintain. The three key areas of you need to be aware of are on-page, technical, and off-site. You’re probably most familiar with on-page strategies, as that is the area dealing with your website’s content, keywords, and metadata. Technical SEO deals with optimizing the structure of your site so that search engines are able to find and understand your website; while off-site consists of developing relationships with other webmasters by linking to their content and writing relevant content that others will want to link to, which helps build your inbound links and makes your website more credible to search engines. That’s just the beginning of it, too. There are so many ever-changing elements to consider, it’s easy to get overwhelmed. That’s why we’re here: We know the ins and outs of SEO, how to identify things about your website that could be harming your ranking and how to fix it. A successful strategy requires a lot of meticulous hard work, and we’re willing to put in however many hours it takes to get you where you need to be.